What is engagement rate

With the right social tool, companies can measure engagement to demonstrate social media success. Online, engagement leads to:. Through engaging campaigns, you create advocates that are more likely to spread positive messages about your brand and convert into paying customers. A strong engagement rate justifies your campaigns. But there are general rules to follow for boosting your engagement rate across all social media platforms: Share videos! Sharing videos will help you engage with your fans and followers.

Curate and share valuable content with your following. Curation is a convenient and useful way to share the most valuable content in your industry with your following. To increase your reach, schedule your social messages to send at the best optimized time. There are certain times of the day when users are most active on every social media network. Write emotional headlines! Emotional headlines increase your social shares and traffic.

It also significantly boosts your SEO value. Use Cases. Social Publishing. By Industry. B2C Brands ». Agencies ». Blog ». Customer Studies ». There are so many ways to improve your Linkedin Engagement Rate. Here are a few ideas:. Ask your team, or people you know, to like important posts within the first 30 minutes of them going live. Post entertaining things, like industry jokes. Not as many others are doing this, and these types of comments get better engagement.

Reply to every comment on your posts, to improve the number of comments and encourage more conversation. Look at LinkedIn Analytics to see how your current posts are doing and to check followers, demographics, and trends. With million active users, Instagram provides a big opportunity for companies who have a visual appeal, and especially those with a physical product. Engagement rates are typically higher than Linkedin, Twitter, and Facebook, partly due to the nature of the format.

In the survey conducted by Rival IQ, the Higher Education sector had a higher than average rate of 3. Use Post Insights to see which posts did best and analyze why. Turn a photo set into a carousel. Launch a photo competition to get followers to send their own images to your company hashtag, so you can curate the best shots. User-generated content is a big win for brands on Instagram - it showcases your fans ingenuity, gets them involved, and brings you closer to their lives.

Use hashtags. Most content on Insta is sorted and filtered with hashtags. In fact, studies show adding hashtags to content results in Use keyword tool to identify which are right for you.