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Secure Funding. Reach Customers. Virtual Assistants. And in the semi-final, they faced a major hurdle in the form of Barcelona. After being routed at Camp Nou in the first leg, Liverpool had to settle the goal difference first, and then score some more, in the second leg at home in Anfield. That night in May, not one soul in Liverpool did.

Having won five gold medals in the previous six Winter Olympics, the Soviets seemed indomitable. On the other hand, the United States ice hockey team was a young one coached by Herb Brooks. Nobody gave them a chance. Brooks and his team, however, fought a miraculous campaign, defeating USSR in the medal round, eventually winning Gold by beating Finland in the final. ETPrime stories of the day Logistics How sustainable supply chains helped companies stay afloat in the pandemic.

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Fill in your details: Will be displayed Will not be displayed Will be displayed. Share this Comment: Post to Twitter. Already an ET Prime Member? Sign In now. Limited Access. Subscribe with Google. DC Shoes was one of the first skateboard shoe companies to make extensive use of professional endorsements. In , DC's skateboarding team had grown to eight pros who went on a world tour in Motocross and surf teams were assembled by the end of the year.

DC garnered tremendous coverage from its promotional events designed to showcase its pro's talents. One of the most notable was when Danny Way jumped ten feet from a helicopter to a ramp adorned with DC Shoes logos. The growth of extreme sporting events such as the X Games further increased DC's exposure. Droors and Dub were sold off in , eclipsed by the DC Shoes brand's triple-digit growth in the mids. DC produced its first television advertising in the summer of A line of children's shoes debuted in the fall of The DC brand was a hot property.

During , the company settled a lawsuit against an alleged counterfeiter and closed a dealer it said had resold products to unauthorized stores. At the same time, DC was offering graphics kits in conjunction with One Industries for labeling dirt bikes with the DC logo. The number of skate shoe brands proliferated from six to 30 during DC's first six years, reported Sporting Goods Business.

By this time, DC was shipping product across the globe.



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