Why is vans popular

Vans' global president, Doug Palladini, told Business Insider's Dennis Green in that he sees a "multi-generational" appeal in Vans that makes it unique, adding that both parents and teens can wear it. We visited a Vans store in New York City to see for ourselves why the brand is so successful right now. Here's what it was like:. Source: CNN Money. Subscribe for free now and don't miss an episode: like how TGI Fridays started as a wild singles bar, or how Donald Trump saved stuffed-crust pizza, or how Blockbuster survived in Alaska.

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It often indicates a user profile. Log out. US Markets Loading H M S In the news. Jessica Tyler. Vans' sales are through the roof. Vans has been making California skate culture a global phenomenon since the brand's inception in the s, and it's currently hugely popular among teens. Holding a B. Hood Herbalism is the internet phenomenon bringing herbal education to birth work. See for yourself. All Sections. About Us. B2B Publishing. Business Visionaries. Hot Property. Times Events.

Times Store. Facebook Twitter Show more sharing options Share Close extra sharing options. Lifestyle Paul Van Doren, cofounder of Vans shoes, dies at Introduced in as Style 44 and now known as the Authentic, this deck shoe with the waffle bottom and canvas upper was the first silhouette made by the Van Doren Rubber Co. The Old Skool silhouette was the first Vans sneaker to bear the wavy sidestripe, which started out as a doodle drawn by cofounder Paul Van Doren. The high-top Sk8-Hi silhouette, introduced in , aimed to add extra protection in the ankle area for skaters.

Good Subscriber Account active since Shortcuts. Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile. Log out. US Markets Loading H M S In the news. Dennis Green. Vans ' sales are soaring. In just over a decade, Vans has grown from a mostly local Southern California brand to a global powerhouse. Global President Doug Palladini said in a interview with Business Insider that the brand's success is partly due to the emotional connection that young fans have with it.

Southern California culture has gone global with an assist from Vans. Sign up for notifications from Insider!