Why is light beer advertised more

And he notes that beers may be light in color, yet high in alcohol and extremely hoppy. Banzer-Lausberg would include lagers and pilsners on the light spectrum. The macro brands are lagers and pilsners, now craft producers are taking those traditional styles to a new level. Ausband makes the case for the Brazilian import Xingu as a light beer. To help customers decide among the 60 different beers on draft, the Budweiser Brew House offers three flights of 4-oz.

This allows guests to pour and explore new beers or old favorites. Customers access the taps by swiping RFID cards at tablets that display info on the beers, pouring as much or as little as they want. The higher the numbers, the bigger the beer, and conversely, lower numbers indicate lighter beers. Migration Brewing, for example, offers both stats on all their offerings.

Staff are trained to help customers walk though the options. A staffer will offer a few samples of lighter options and sneak in an IPA as well, Banzer-Lausberg notes. The popularity of Mexican beer brands has boosted sales of the light versions. With their lighter palates, lights, lagers and pilsners are ideal vehicles for beer cocktails such as Shandies, Micheladas and Radlers.

It will likely continue to dominate the category in terms of market share, while slipping in sales each year by single digits. At the same time, however, craft beer has run into its own headwinds as growth has suddenly slowed from explosive to single digits. Is the craft category already saturated? And light beer has not totally lost younger consumers. Kyle Swartz is managing editor of Beverage Dynamics magazine.

Reach him at kswartz epgmediallc. Case sales have declined an average of 3. The problem sits outside Lager and light beer, too. When comparing the first three quarters of […]. Attaboy, mild beer. Now, mild beer makes up Save my name, email, and website in this browser for the next time I comment. Notify me of follow-up comments by email. Notify me of new posts by email. In a world of beer ads that range from unrealistic to totally outrageous, this one is being applauded for being more refreshing than the drink itself.

In her free time, she enjoys traveling, watching bad reality TV and consuming copious amounts of cookie dough. IE 11 is not supported. For an optimal experience visit our site on another browser. Share this —. Follow today. More Brands. By Chrissy Callahan. Chrissy Callahan. Share Tweet Email Print. Have a correction or comment about this article? Please contact us. Join Our Newsletter. More Stories. Department-store bazaars let consumers see how glamorous and sophisticated imported goods could be.

Ooh, la la!